For magazine publishers, maximizing profitability and minimizing costs is very essential. Here are some tips to avoid new publishers from pitfalls in choosing the right printer to get it done.
How to Choose the Right Printer
1. Be Educated on the Printing Process
Details that are involved in print bids can become intimidating, if you are not familiar with the process of making a magazine design becomes printed. it is important to have a good understanding of how the process works. Seeing for yourself the operations helps raise your understanding of how the industry of magazine publishing works.
2. See the Quality for Yourself
You have to be able to see and touch the products yourself, in order to get the real quality of the printer. Request sample from printers to ensure the print quality, to have an idea of the capabilities of the printer.
3. Check references
Request some client references and contact them to get an initial impression of how well the printer works.
4. Consider Sustainable, Environmentally Friendly Printing
Acquiring a Forest Ship Council certification for your printing, and the use of eco-friendly inks are factors to be considered during the planning stage. Gaining the FSC status in your magazine require some extra work for the printer, but printers nowadays should be able to address your request, to show that your firm has concerns for environmental issues.
5. Define Your Specs and Price It Out
Getting print bids can become tedious, especially when you are not organized. When sending out for bids, have the standard form that includes the important information needed for printers so they can prepare a thorough estimate. This may include the type of printing, inks, dimensions, paper stock, bleeds, page count, print run, varnishes or coatings, type of required proofs, finishings, binding, and other needed details.
6. Get a Dummy
A dummy can help you visualize the look and feel of your magazine in the readers’ hands. Be sure to communicate the look, quality, and texture of the paper you are looking for. You can request for a blank, unprinted, dummy of the magazine to have an idea of the weight, thickness, and texture of your magazine.
7. Keep Your Designer in the Loop
Remember that changing some seemingly harmless details such as page size can give a major effect on the magazine itself. Your designer is a main player in the printing process, so be sure to keep them informed if there are any potential changes.
8. Be Sure to Proofread It
Hire a professional copy editor to proofread your copy, and proof all the details of your magazine before you send your files to press, to avoid too many changes once the files are sent.
9. Know Your Designer’s Prepress Procedures
Prepress is the process of having the digital design of your magazine are ready for transmitting to the printer. This may include making sure all elements of design are properly aligned, a thorough spell-check, confirming the page number references, and much more. This is to ensure correctness and quality in your work.
10. Check It Out (On Press)
Doing press checks means physically visiting the printing plant as your magazine in on press, so you can immediately monitor and check each form that comes out hot off the press. Press checks are a great way to right away spot technical mistakes.
Avoid possible mistakes throughout the process to minimize both labor and cost, and to maximize profitability.